Prime Video's Ads Get a Makeover: Prepare for More Intrusive Ad Experiences 📺👀

Welcome to Pixel Playground! 👾 by Alexander Amazon has announced a significant update to its Prime Video ad game, making it harder to avoid and more intrusive than ever. In a recent blog post (via The Verge), Amazon revealed an "expanded suite" of ad formats designed to encourage viewers to buy stuff and help the company rake in even more profits. The new ad features will soon include "shoppable carousel ads" on TV shows and movies, displaying a sliding lineup of products that users can quickly add to their Amazon cart. When interacting with this ad, it will pause the programming, allowing viewers to browse through the offerings at their leisure. Once they've had enough, the show or movie will resume playing. But that's not all - Amazon is also introducing "interactive pause ads." When you pause a TV show, movie, or live sport on Prime Video, an ad may pop up, offering options like "Add to Cart" and "Learn More." Viewers can then choose to resume their programming whenever they're ready. #PrimeVideo #Amazon #Advertising #Streaming